Experience the game-changing products that the beauty industry is buzzing about. NOW BEAUTY is a revolutionary collection of high-performance products that brings the best of what’s trending today. The revolutionary cosmetic and personal care line is the brainchild of innovative beauty junkies who are dedicated to staying on top of the latest trends and transforming them using the most cutting-edge technology. Each product is formulated with powerful ingredients at a price that’s perfect for everyone. Treat yourself to skin, hair, and body care products that truly make a difference in your routine. You’ll see and feel the incomparable benefits living in the NOW.



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NOW Beauty
Sweet Dreams Sleeping Lip Mask
Regular price
$19.00
Sale price
$19.00
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$0.00
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The Lip Sleeping Mask gently melts away dead skin cells from the lips, making the...
NOW Beauty
Squalane Plus Gotu Kola Eye Cream
Regular price
$37.00
Sale price
$37.00
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$0.00
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A rich, anti-aging eye cream that revitalizes and brings a lifted look to eyes. It...
NOW Beauty
Squalane Plus Amaranth Extract Face Serum
Regular price
$35.00
Sale price
$35.00
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$0.00
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Now Beauty Squalane is the gold-standard ingredient for hydration. Topical application of squalane boosts hydration,...
NOW Beauty
Squalane Body Butter
Regular price
$28.00
Sale price
$28.00
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$0.00
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This decadent blend of soft butters combines with pistachio and macadamia oils for fast-absorbing, non-greasy...
NOW Beauty
Post Scarring Blemish Serum
Regular price
$42.00
Sale price
$42.00
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$0.00
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This daily acne treatment eliminates acne, revealing clearer, smoother skin. Its light formula contains a...
NOW Beauty
Post Scarring Acne Cream
Regular price
$39.00
Sale price
$39.00
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$0.00
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Skin resurfacing cream to heal acne marks featuring powerful ingredients like onion bulb extract, tomato...
NOW Beauty
Polyglutamic Plus Hyaluronic Acid Night Cream
Regular price
$50.00
Sale price
$50.00
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$0.00
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Polypeptides are long chains of amino acids, the building blocks of proteins. Polyglutamic acid is...
NOW Beauty
Nourishing No Yellow Shampoo
Regular price
$18.99
Sale price
$18.99
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$0.00
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This is ideal for grey, super lightened hair. Its violet pigment tones down unwanted yellow...
NOW Beauty
Nourishing No Yellow Conditioner
Regular price
$19.99
Sale price
$19.99
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$0.00
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It's an easy way to help time pass with a little more grace. Transforming hair...
NOW Beauty
No Yellow Deep Conditioning Hair Mask
Regular price
$22.50
Sale price
$22.50
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$0.00
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An invisible serum for satiny, tousled looks. This invisible serum provides soft texture, flexible control...
NOW Beauty
Midnight Concentrated Retinoid Restorative Face Oil
Regular price
$60.00
Sale price
$60.00
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$0.00
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A gentle, glow-giving retinoid night oil perfect for new and experienced retinol users that is...
NOW Beauty
Like a Virgin Hair Repair Primer
Regular price
$28.00
Sale price
$28.00
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$0.00
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This gorgeous limited edition gift set contains our best selling hair masque that is infused...
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